Apple on Thinking Differently - Just Sell®... it's all about sales®

I saw this quote (Here's to the crazy ones...) somewhere a few weeks ago and added it to my personal collection of aphorisms. Now that the movie version is out, spend a minute and watch.

Apple on Thinking Differently - Just Sell®... it's all about sales®

Kinda makes you want to take the afternoon off and go surfing, doesn't it?

Advertising

I'm not sure where I stand regarding permissions on this, so I'm just going to give you a link.

If you talked to people...

Hugh Macleod is a cartoonist, true. But he's also an incredible blogger. He created English Cut for Savile Row bespoke tailor Thomas Mahon. Mahon's sales tripled in six months.

Do you know what a bespoke suit costs!? (Do you know what a bespoke suit is?)

English Cut... one of my favorite blogs.

Hugh Macleod... one of my favorite commentators. Sells good wine too.

The Power of Story

This is an incredible story!

Camera (a Nikon, of course) in underwater housing lost near Aruba - about 25 - 30 miles off Venezuela, and recovered in Key West.

Along the way, it's snagged by a sea turtle, who turns it on and films him- or her- self.

The detective story alone is worth the retelling. Click here to learn how the camera's finder tracked the real owners down. This is an amazing testament to creative thinking and the use of the internet.

Someone working in Nikon's marketing department needs to use this in their advertising.

An Interview with Hugh MacLeod, Cartoonist

And now for something a little different...

An Interview with Hugh MacLeod, Cartoonist

Always endeavoring to put the "renaissance" in Renaissance BusinessMan...

Debunking the Original Idea Myth

Too many people - would-be entrepreneurs - think they HAVE to come up with an original idea before they can start a company, or even cash in on the idea.

Here's an excellent little article from Mary Ellen Tribby (Early to Rise, Working Moms Only) that speaks to that - and tells the real story.

Debunking the Original Idea Myth

The Myth of Branding: Why Entrepreneurs Should Focus on the USP | free newsletter

Here's a good article from one of my favorite e-mail newsletters, Early to Rise, on the myth of branding for the small business-person. It's a bit contrarian, which means it's right up my alley!

The Myth of Branding: Why Entrepreneurs Should Focus on the USP free newsletter